OBM Foundation


This training lays the foundation for knowledge on organizational behavior, performance and how to influence both.

Basically it is all about learning the principles of how to “bring out the best in people”, a paraphrase of one of the founding fathers of OBM, Dr. Aubrey C. Daniels, PhD.

  • Get an in-depth introduction in OBM theory
  • Get acquainted with general concepts of the ABC model and the OBM Protocol
  • Learn how to specify and pinpoint performances
  • Learn about measurement of the necessary behaviors
  • Learn about analyzing desired and undesired behaviors
  • Learn about available interventions to really improve the performance
  • Learn about dealing with unwanted behavior
  • Learn about the astonishing power of positive reinforcement
  • Learn from the trainer’s examples
  • Learn from other participants / other cases.
Target audience

The training is intended for anyone who wants to get the best out of people, who has an eye for the environment in which performance has to be delivered and who is interested in the people you deal with.


There are no specific pre-requisites for attending this course.

Duration of the course and workload

The training lasts 3 days or 6 half-days.
For this training workload is not applicable.

Learning Delivery Method: classroom

Our expert instructors and study materials provide results-oriented, classroom training. The course includes a mix of instructor-led training and hands-on exercises to help participants understand and apply the principles of Organizational Behavior Management.

Group size

The group size per training is a minimum of 4 and a maximum of 10 persons.


This training course lead to the internationally recognized APMG exam OBM Foundation.
At the end of the training, a certificate of participation will be sent to you via email.


In principle, the agenda for this training is as follows:

  • Day 1
    • Introduction
    • ABC model
    • ABC analysis
    • Antecedents
  • Day 2
    • Consequences
    • Dealing with undesired behavior
    • Reinforcement
  • Day 3
    • Protocol for OBM
    • Wrap up
    • Exam training

The study materials include handouts of the presentations and exercises, the book ‘Organizational Behavior Management – An introduction’ and a one-year access code for Knowingo, the online learning platform..

Vocational guidance

During and up to 3 months after the end of the training course, students will be given the opportunity to exchange ideas with our practice-experienced professionals about the possibilities and obstacles experienced during the application of the learned theory and skills and in carrying out the planned improvement actions.


The costs of the training materials are €349,00 (excl. VAT) per person.
The costs of the APMG exam are €299,00 (excl. VAT) per person.
The cost of the trainer is €1,095.00 per day, excluding VAT and any travel and accommodation expenses. These costs will be charged on a pro rata basis (with 10 students 10% per person will be charged on).
For public courses, the location and arrangement costs will also be charged on a pro rata basis. These will of course be communicated in advance.

Please express your interest via email (info@mediasi.nl).