Bringing out the best in people!
Increasingly, the importance of being able to steer behavioral changes in organizations is becoming clear, particularly with regard to the working atmosphere and performance.
Based on the behavioral science called Applied Behavior Analysis, OBM is the application of this science in organizational settings. Using a 7-step protocol, OBM is targeted to measurably improve performance by focusing on behavior instead of just results. By this OBM takes a positive stance towards the design and implementation of organizational change.
The facts are both confrontational and undeniable. For decades repeated research by e.g. McKinsey has shown that a staggering 70% of organizational change programs fail to meet all their objectives.
In no less than 60% of those cases ‘Behavior’ is determined as the root cause. That is, a failure to get people to actually DO the things that the program aimed for.
Three major frustrations in boardrooms concerning behavioral change in organizations are:
- Why don’t they do what we agreed upon?
- Why do our behavioral interventions not work out in a sustainable way?
- How do we get them to do it anyway?
The solution with all the answers:
Organizational Behavior Management (OBM)