OBM stands for Organizational Behavior Management. It is a scientifically proven method for optimizing organizational performance by combining a 7-step protocol with hard data and a focus on positive change of performers’ behaviors.

The facts are both confrontational and undeniable. For decades repeated research by e.g. McKinsey has shown that a staggering 70% of organizational change programs fail to meet all their objectives.
In no less than 60% of those cases ‘Behavior’ is determined as the root cause. That is, a failure to get people to actually DO the things that the program aimed for.

Three major frustrations in boardrooms concerning behavioral change in organizations are:

1. Why don’t they do what we agreed upon?
2. Why do our behavioral interventions not work out in a sustainable way?
3. How do we get them to do it anyway?

The solution from modern business administration with all the answers:
Organizational Behavior Management (OBM)

Do you throw a new process description over the wall and expect people tomorrow to start the new way of working?
Or do you take the people in a Management or Change structure, give them the space to understand why something needs to be changed and follow together with them the development and delivery of the changed situation?

Having the new apllication available is important. Actually using the new application is even more important. If you want the adoption to take place successfully, you will have to show interest in the people who have to work with it, understand what the change means to them and where any resistance comes from and then provide guidance and coaching, if needed on an individual basis.